African E-commerce Market(s) & the African Marketplace Explorer

Activity: Talk or presentationOral presentationProfessional


Presentation focusing on (1) e-commerce market data for African nations, including: e-commerce indices, e-shoppers, B2C e-commerce revenue and online payment methods; and (2) key takeaways from the Africa Marketplaces Explorer, including: number of online marketplaces, marketplace web traffic per country, characteristics and success of online marketplaces in African nations.
Period28 Oct 2021
Held atBundesverband E-commerce und Versandhandel, Germany, Berlin