AI and Consumer Behavior

Verdoold, W. (Speaker)

Digital Commerce

Activity: Talk or presentation › Invited talk › Professional

Description

This session focuses on separating fact from fiction by exploring practical applications of generative AI. Discover tools that marketers can use right away to influence (customer) behavior effectively.

Period	9 Oct 2024
Event title	Brain and Behavior: Inspiration Session with AI at the Heart of Customer Behavior: Separating the Wheat from the Chaff
Event type	Conference
Location	Rotterdam, NetherlandsShow on map
Degree of Recognition	National

Documents & Links

Inspiration Session with AI at the Heart of Customer Behavior
Science is uncovering more and more about how behavior originates in the brain, yet that same human brain struggles to grasp the full complexity of it. With AI, we can gain a much deeper understanding of which behavioral drivers matter in which contexts.