Invited Guest Lecture at Rotterdam University of Applied Sciences

Benitez Burgos, A. (Other)
Kostelijk, E. (Other)

Faculty of Business and Economics (FBE)

Activity: Educational contribution / Supervising student theses, products › Educational contribution › Educational

Description

In this guest lecture, I presented the research insights on the core value dimensions that shape and drive sustainable consumer behaviour. The session introduces students to how values can be systematically mapped and understood as motivational pathways that influence consumer choices.

The audience was international group of bachelor students, and the session served as the kickoff to the module’s Behaviour Change component.

Period	29 Sept 2025
Held at	Hogeschool Rotterdam, Netherlands
Degree of Recognition	Local