We live in a world with plenty of people, plenty of passion, plenty of knowledge, plenty of skills, and definitely plenty of ideas. Our creativity. It is the one resource that will never dry out, but it is the one resource that we waste every day. Over. And over. Again. Despite the conferences, the blogs, the meetups, the hackathons, the jams, there is no real culture of sharing in the design field. I started calling this ‘design waste’ and have been on a mission to fight it for the past years. In this talk I will introduce three pillars, three drivers that, when adopted carefully, will be able to facilitate a change in culture, results and eventually in how we as creators/ innovators will be able to contribute to a better world by 2030.