Persuasive location-based messaging to attract consumers to a physical store: A construal level theory approach

Meents, S. (Speaker), Verhagen, T. (Speaker), Jani Merikivi (Speaker), Weltevreden, J. (Speaker)

Activity: Talk or presentationInvited talk-

Period9 Jul 2019
Event titleRecent Advances in Retailing & Services Science Conference
Event typeConference
LocationTalinn, Estonia
Degree of RecognitionInternational