Activity: Talk or presentation › Invited talk › Academic
Analysing meme culture is one thing, but how about its future? Can internet cultures be designed and steered or can we only discuss their consequences? What’s to be done, now that politics is defined by micro-slogans, micro-images and micro-targetting? What happens when the traditional guardians of public opinion are no longer in charge and the PR that makes a real difference has shifted to invisible levels and counter-cultural sites? Is it enough to argue for a new culture of ‘progressive irony’? What role can ‘organized networks’ play in the design of a seductive hegemony of critical images? And how can European media theory catch up and become an avant-garde again?