Description
Anonymised data research as described in A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying
| Date made available | 30 Sept 2024 |
|---|---|
| Publisher | Hogeschool van Amsterdam |
Data A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying
- Anne Moes (Owner)
- Marieke Fransen (Contributor)
- Bob M. Fennis (Contributor)
- Tibert Verhagen (Contributor)
Dataset