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Data A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying

  • Anne Moes (Owner)
  • Marieke Fransen (Contributor)
  • Bob M. Fennis (Contributor)
  • Tibert Verhagen (Contributor)

Dataset

Description

Anonymised data research as described in A good reason to buy: Justification drives the effect of advertising frames on impulsive socially responsible buying
Date made available30 Sept 2024
PublisherHogeschool van Amsterdam

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