Description
Anonymised data used for the research as described in In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency
| Date made available | 30 Sept 2024 |
|---|---|
| Publisher | Hogeschool van Amsterdam |
Data In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency
- Anne Moes (Owner)
- Marieke Fransen (Contributor)
- Bob M. Fennis (Contributor)
- Tibert Verhagen (Contributor)
Dataset