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Data In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency

  • Anne Moes (Owner)
  • Marieke Fransen (Contributor)
  • Bob M. Fennis (Contributor)
  • Tibert Verhagen (Contributor)

Dataset

Description

Anonymised data used for the research as described in In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency
Date made available30 Sept 2024
PublisherHogeschool van Amsterdam

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