The Centre for Applied Research of Digital Media & Creative Industries (FDMCI) researches the societal impact of digital media, new technologies, and design. Our goal is to contribute to a sustainable, inclusive, and innovative society where digital technology and creativity converge to address societal challenges. We support future creative professionals by equipping them with the knowledge, skills, and mindset to drive positive change. Our practice-oriented research focuses on the creative industries and the impact of (digital) media, technologies, and design on society. We embrace the university-wide themes of sustainability, diversity & inclusion, and digitalization as guiding principles. Our forward-looking approach, with a strong emphasis on ethical and ecological values, connects education, practice, and research.