Keyphrases
Intrusiveness
100%
Marketing Tools
85%
Location Congruency
85%
Direct Marketing
85%
Interactive Marketing
85%
Integrative Model
85%
Buying
85%
Other-benefit
85%
Socially Responsible
85%
Location-based
85%
Privacy Concerns
71%
Self-benefit
64%
Impulse Buying
64%
Personalization
57%
Message Characteristics
28%
Store Entry
28%
SmartPLS
28%
Empirical Testing
28%
PLS Algorithm
28%
Physical Retail Stores
28%
Perceived Value
28%
Consistent PLS
28%
Post Hoc Test
28%
Vignettes
28%
Interactivity
28%
Design Methodology
28%
Mobile Phone Messages
28%
Predictive Validity
28%
Model Validation
28%
Fashion Retailers
28%
Location Based Messaging
28%
Impulse Buying Behavior
21%
Competitive Position
21%
Corporate Social Responsibility Activity
21%
Ethical Consumption
21%
Moral Justification
21%
Deservingness
21%
Advertise
21%
Advertising Strategy
21%
Moral
21%
Two-way Communication
14%
Crucial Aspect
14%
Active Control
14%
Synchronicity
14%
Behavioral Intention
14%
Positive Outcomes
14%
Negative Effects
14%
Social Sciences
Advertising
85%
Moral Justification
85%
Value Perception
85%
Mobile Phones
85%
Interactive Marketing
85%
Impulse Buying
42%
Advertising Strategy
42%
Ethical Consumption
42%
Buying Behavior
42%
Corporate Social Responsibility
42%