Research output per year
Research output per year
Personal profile
External positions
PhD candidate, Rijksuniversiteit Groningen
2018 → …
Fingerprint
Dive into the research topics where Anne Moes is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Concept kwartet hulp bij afvalscheiden
Moes, A. (Developer), 8 Dec 2023, (In preparation)Research output: Web publication or non-textual form › Artefact › Professional
1 Downloads (Pure) -
From direct marketing toward interactive marketing: the evolving interactive marketing tools
Moes, A., Fransen, M. L., Verhagen, T. & Fennis, B., 1 Jan 2023, The Palgrave Handbook of Interactive Marketing . Lu Wang, C. (ed.). Cham: Palgrave Macmillan , p. 43-63 21 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Open AccessFile51 Downloads (Pure) -
A good reason to buy: justification drives the effect of advertising frames on impulsive socially responsible buying
Moes, A., Fransen, M., Verhagen, T. & Fennis, B., Dec 2022, In: Psychology and Marketing. 39, 12, p. 2260-2272Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile125 Downloads (Pure) -
In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency
Moes, A., Fransen, M., Fennis, B., Verhagen, T. & van Vliet, H., 12 Jul 2022, In: Journal of Research in Interactive Marketing. 16, 3, p. 457-474Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile147 Downloads (Pure) -
How location-based messages influence customers’ store visit attitudes: an integrative model of message value
Verhagen, T., Meents, S., Merikivi, J., Moes, A. & Weltevreden, J., 16 Dec 2021, In: international journal of retail & distribution management. 50, 7, p. 781-798Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile274 Downloads (Pure)
Activities
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opdrachtgever CE
Moes, A. (Other)
2022 → …Activity: Educational contribution / Supervising student theses, products › Educational contribution › Educational
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opdrachtgever afstudeerders cmd en ce
Moes, A. (Other)
2022 → …Activity: Educational contribution / Supervising student theses, products › Educational contribution › Educational
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impulse buying - behavioral change
Moes, A. (Speaker)
21 Dec 2022Activity: Talk or presentation › Invited talk › Professional
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Rijksuniversiteit Groningen
Moes, A. (Visiting researcher)
21 Jun 2022Activity: Visiting an external institution › Visiting an external academic institution › Academic
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afstudeerders begeleiden
Moes, A. (Other)
1 Oct 2022 → 1 Mar 2023Activity: Educational contribution / Supervising student theses, products › Supervising student theses › Educational
Press/Media
Prizes
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nominatie research award
Moes, A. (Recipient), Vonk, T. E. (Recipient) & Walravens, K. M. J. (Recipient), 18 Dec 2018
Prize › Undetermined
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nominatie research award 2017
Moes, A. (Recipient) & van Vliet, H. M. M. (Recipient), 2017
Prize › Undetermined
Datasets
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pre test data storytelling
Moes, A. (Creator) & Verhagen, T. (Creator), Hogeschool van Amsterdam, 2022
Dataset
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3 x dataset van interactieve schermen field experiments
Moes, A. (Creator), Verhagen, T. (Creator) & Ritoe, S. (Creator), Hogeschool van Amsterdam, 2022
Dataset
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Data In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency
Moes, A. (Owner), Fransen, M. (Contributor), M. Fennis, B. (Contributor) & Verhagen, T. (Contributor), Hogeschool van Amsterdam, 30 Sept 2024
DOI: 10.21943/auas.27094396.v1
Dataset
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Data Take a deep breath: Exploring the role of mindfulness in impulse buying
Moes, A. (Owner), Fransen, M. (Contributor), M. Fennis, B. (Contributor) & Verhagen, T. (Contributor), Hogeschool van Amsterdam, 30 Sept 2024
DOI: 10.21943/auas.27094669.v1
Dataset