Research output per year
Research output per year
Personal profile
External positions
PhD candidate, Rijksuniversiteit Groningen
2018 → …
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Dive into the research topics where Anne Moes is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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From Direct Marketing Toward Interactive Marketing: The Evolving Interactive Marketing Tools
Moes, A., Fransen, M. L., Verhagen, T. & Fennis, B., 2023, The Palgrave Handbook of Interactive Marketing . Lu Wang, C. (ed.). Cham: Palgrave Macmillan , p. 43-63Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
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A good reason to buy: justification drives the effect of advertising frames on impulsive socially responsible buying
Moes, A., Fransen, M., Verhagen, T. & Fennis, B., Dec 2022, In: Psychology and Marketing. 39, 12, p. 2260-2272Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile64 Downloads (Pure) -
In-store interactive advertising screens: the effect of interactivity on impulse buying explained by self-agency
Moes, A., Fransen, M., Fennis, B., Verhagen, T. & van Vliet, H., 12 Jul 2022, In: Journal of Research in Interactive Marketing. 16, 3, p. 457-474Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile68 Downloads (Pure) -
How location-based messages influence customers’ store visit attitudes: an integrative model of message value
Verhagen, T., Meents, S., Merikivi, J., Moes, A. & Weltevreden, J., 16 Dec 2021, In: international journal of retail & distribution management. 50, 7, p. 781-798Research output: Contribution to journal › Article › Academic › peer-review
Open AccessFile86 Downloads (Pure) -
Onderzoeksresultaten: Meer bezoekers naar mijn winkel: meer bezoekers met innovatieve technologie
Verhagen, T., Moes, A. & Weltevreden, J., 22 Mar 2021Research output: Web publication or non-textual form › Web publication or website › Professional
Open AccessFile36 Downloads (Pure)
Activities
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workshop Creative Media: Brieven schrijven
Anne Moes (Speaker) & Tamara Witschge (Speaker)
15 Mar 2022Activity: Talk or presentation › Oral presentation › Professional
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Rijksuniversiteit Groningen
Anne Moes (Visiting researcher)
21 Jun 2022Activity: Visiting an external institution › Visiting an external academic institution › Academic
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impulse buying - behavioral change
Anne Moes (Speaker)
21 Dec 2022Activity: Talk or presentation › Invited talk › Professional
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OPDRACHTGEVER CMD
Anne Moes (Other)
2022 → …Activity: Educational contribution / Supervising student theses, products › Educational contribution › Educational
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De Brief als Methode
Tamara Witschge (Speaker) & Anne Moes (Speaker)
15 Mar 2022Activity: Talk or presentation › Oral presentation › Professional
Press/Media
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augmented reality in retail at BNR nieuwsradio
8/01/19
1 Media contribution
Press/Media: Expert Comment
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Retailer worstelt met retourgedrag: 'Virtueel pashok nog ver weg'
Anne Moes, T.E. Vonk & K.M.J. Walravens
14/08/18
1 Media contribution
Press/Media: Research
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Opnames: interview voor Stad en Co over onderzoeksresultaten onderzoek in Beethovenstraat.
8/05/18
1 Media contribution
Press/Media: Research
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Onderzoeksgeld HvA voor retailtechnologie en uitgeverijen
Anne Moes, H.M.M. van Vliet, T. Verhagen & J.W.J. Weltevreden
5/02/18
1 Media contribution
Press/Media: Research
Prizes
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nominatie research award
Moes, Anne (Recipient), Vonk, Lisette (Recipient) & Walravens, K.M.J. (Recipient), 18 Dec 2018
Prize › Undetermined
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nominatie research award 2017
Moes, Anne (Recipient) & van Vliet, Harry (Recipient), 2017
Prize › Undetermined
Datasets
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pre test data storytelling
Moes, A. (Creator) & Verhagen, T. (Creator), Hogeschool van Amsterdam, 2022
Dataset
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3 x dataset van interactieve schermen field experiments
Moes, A. (Creator), Verhagen, T. (Creator) & Ritoe, S. (Creator), Hogeschool van Amsterdam, 2022
Dataset