Research output per year
Research output per year
Personal profile
Education/Academic qualification
PhD, The Value Compass: A Study of Consumer Values and Brand Values, Rijksuniversiteit Groningen
Award Date: 15 Oct 2015
External positions
Senior Advisor, Tailify Influencer Platform
2020 → …
Project Leader Research, LexNova
2010 → …
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Dive into the research topics where Erik Kostelijk is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Brand Positioning: Connecting Marketing Strategy and communications
Kostelijk, E. & Alsem, K. J., 2020, 1 ed. Abingdon: Routledge. 262 p.Research output: Book/Report › Book › Academic › peer-review
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Proof of the Pudding: Kookboek voor klantonderzoek in de foodsector
Alsem, K. J. & Kostelijk, E. J., May 2018, Groningen: Hanzehogeschool Groningen, Lectoraat Marketing. 167 p. (Marklinq publicaties; no. 14)Research output: Book/Report › Book › Professional
Open Access1 Downloads (Pure) -
The influence of cross-cultural differences on consumer values: a case study
Kostelijk, E., Alsem, K. J. & Anli, S., Nov 2017, Groningen : Hanzehogeschool Groningen. 71 p. (Marklinq Publication; no. 12)Research output: Book/Report › Book › Academic
Open Access1 Downloads (Pure) -
Assessing the Added Value of Global Mobility Versus Local Experience: A Case Study
Kostelijk, E. J. & Regouin, M., 2016, Global and Local Internationalization. Jones, E., Coelen, R., Beelen, J. & de Wit, H. (eds.). Rotterdam: Sense Publishers, p. 129-138 (Global Perspectives on Higher Education (Transgressions: Cultural Studies and Education book series); vol. 34).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
2 Downloads (Pure) -
Merkpositionering
Alsem, K. J. & Kostelijk, E., Apr 2016, Groningen: Noordhoff Uitgevers. 254 p.Research output: Book/Report › Book › Academic