Personal profile
Education/Academic qualification
PhD, The Value Compass: A Study of Consumer Values and Brand Values, Rijksuniversiteit Groningen
Award Date: 15 Oct 2015
External positions
Senior Advisor, Tailify Influencer Platform
2020 → …
Project Leader Research, LexNova
2010 → …
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Collaborations and top research areas from the last five years
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Marketing analytics: statistical tools for marketing and consumer behavior using SPSS
Kostelijk, E. J. & de Mesquita, J. M. C., 2022, Oxon: Routledge. 190 p.Research output: Book/Report › Book › Academic › peer-review
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Marktonderzoek
Kostelijk, E. J., Broekhoff, M. & Stumpel, H., 2021, Noordhoff Uitgevers. 395 p.Research output: Book/Report › Book › Educational
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Brand Positioning: Connecting Marketing Strategy and communications
Kostelijk, E. & Alsem, K. J., 2020, 1 ed. Abingdon: Routledge. 262 p.Research output: Book/Report › Book › Academic › peer-review
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Proof of the Pudding: Kookboek voor klantonderzoek in de foodsector
Alsem, K. J. & Kostelijk, E. J., May 2018, Groningen: Hanzehogeschool Groningen, Lectoraat Marketing. 167 p. (Marklinq publicaties; no. 14)Research output: Book/Report › Book › Professional
Open Access1 Downloads (Pure) -
The influence of cross-cultural differences on consumer values: a case study
Kostelijk, E., Alsem, K. J. & Anli, S., Nov 2017, Groningen : Hanzehogeschool Groningen. 71 p. (Marklinq Publication; no. 12)Research output: Book/Report › Book › Academic
Open Access1 Downloads (Pure)
Activities
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2025 AMS World Marketing Congress
Benitez Burgos, A. (Participant) & Kostelijk, E. (Participant)
2 Jul 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ... › Societal
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Invited Guest Lecture at Rotterdam University of Applied Sciences
Benitez Burgos, A. (Other) & Kostelijk, E. (Other)
29 Sept 2025Activity: Educational contribution / Supervising student theses, products › Educational contribution › Educational
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CoP Seminar: The Green Value Compass – Mapping Sustainable Consumer Behaviour
Carolina, A. (Participant), Benitez Burgos, A. (Participant) & Kostelijk, E. (Participant)
27 Mar 2025Activity: Participating in or organising an event › Participating in a conference, workshop, ... › Academic
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Community of Practices for the Academy Day
Benitez Burgos, A. (Other), Hernandez, G.-L. (Other), Hofhuis, J. (Other) & Kostelijk, E. (Other)
28 Jan 2025Activity: Educational contribution / Supervising student theses, products › Educational contribution › Educational
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AI in Marketing & Sales
Reese, R. (Participant), Benitez Burgos, A. (Organiser) & Kostelijk, E. (Chair)
12 Mar 2024Activity: Participating in or organising an event › Participating in a conference, workshop, ... › Educational