Erik Kostelijk

Research activity per year

8 Book
2 Report
1 Chapter
1 Paper
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- 1 Article

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2022
Marketing analytics: statistical tools for marketing and consumer behavior using SPSS
Kostelijk, E. J. & de Mesquita, J. M. C., 2022, Oxon: Routledge. 190 p.
Research output: Book/Report › Book › Academic › peer-review
2021

Marktonderzoek
Kostelijk, E. J., Broekhoff, M. & Stumpel, H., 2021, Noordhoff Uitgevers. 395 p.
Research output: Book/Report › Book › Educational
2020
Brand Positioning: Connecting Marketing Strategy and communications
Kostelijk, E. & Alsem, K. J., 2020, 1 ed. Abingdon: Routledge. 262 p.
Research output: Book/Report › Book › Academic › peer-review
2018

Proof of the Pudding: Kookboek voor klantonderzoek in de foodsector
Alsem, K. J. & Kostelijk, E. J., May 2018, Groningen: Hanzehogeschool Groningen, Lectoraat Marketing. 167 p. (Marklinq publicaties; no. 14)
Research output: Book/Report › Book › Professional

Open Access

1 Downloads (Pure)
2017
The influence of cross-cultural differences on consumer values: a case study
Kostelijk, E., Alsem, K. J. & Anli, S., Nov 2017, Groningen : Hanzehogeschool Groningen. 71 p. (Marklinq Publication; no. 12)
Research output: Book/Report › Book › Academic

Open Access
1 Downloads (Pure)
2016
Merkpositionering
Alsem, K. J. & Kostelijk, E., Apr 2016, Groningen: Noordhoff Uitgevers. 254 p.
Research output: Book/Report › Book › Academic
The influence of values on consumer behaviour: the value compass
Kostelijk, E., 2016, New York (NY): Routledge, Taylor & Francis Group. 230 p.
Research output: Book/Report › Book › Academic
2013

De onderscheidendheid van merkwaarden in de zorg
Alsem, K. J. & Kostelijk, E., Aug 2013, Groningen: Hanzehogeschool Groningen. 48 p. (Marklinq Publicaties; no. 2)
Research output: Book/Report › Book › Academic

Open Access
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363 Downloads (Pure)

Erik Kostelijk

Research output

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