Erik Kostelijk

Research output

Research output per year 2008 2013 2016 2022

• 8 Book
• 2 Report
• 1 Chapter
• 1 Paper
• 1 More
  • 1 Article

Research output per year

Research output per year

Search results

• 2008

  Identity based marketing: a new balanced marketing paradigm

  Alsem, K. J. & Kostelijk, E. J., 2008, In: European journal of marketing. 42, p. 907-914 8 p.

  Research output: Contribution to journal › Article › Academic › peer-review

  • Identity-based 100%
  • Marketing Paradigms 100%
  • Marketing Strategy 100%
  • Resource Based View 100%
  • Marketing Theory 100%
  41 Citations (Scopus)