Research output per year
Research output per year
Personal profile
Research interests
Consumer Behaviour in Sport and Events, Relationship Management, Experiential Marketing, Service Quality
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Spectator loyalty towards sport organisations – the creation of truly new fan relationship management
Huiszoon, P., 2019, 460 p.Research output: PhD thesis › Research external, graduation external
Open Access -
Sport governing bodies’ influence on non-transactional fan behaviours
Huiszoon, P., Martinent, G. & Bodet, G., 2018, In: Managing Sport and Leisure. 23, 1-2, p. 123-138Research output: Contribution to journal › Article › Academic › peer-review
1 Citation (Scopus) -
The development of a Fan-Relationship-Management-Framework: an extended abstract
Huiszoon, P., Martinent, G. & Bodet, G., 2017, Marketing at the confluence between entertainment and analytics. Developments in marketing science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Switzerland: Springer, Cham, p. 841-845Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review