Keyphrases
Relationship Management
100%
Sports Governing Bodies
37%
Local Model
31%
Experiential Marketing
31%
Event Relationships
31%
Marketing Services
31%
Sport Organizations
31%
Fan Behavior
31%
Management Framework
31%
Extended Abstracts
31%
Consumer Behaviour
31%
Loyalty
31%
Quality of Service
31%
Governing Bodies
18%
Response-adapted
12%
Management Model
12%
Marketing Literature
12%
France
12%
Relationship Strength
12%
Latent Profile Analysis
12%
Scholar-practitioner
10%
Current Customer
10%
Football Association
10%
Sports Physician
10%
Sport-specific
10%
Football Teams
10%
Customer Relationship Management
10%
Local Subgroup
6%
Global Model
6%
Segment Specific
6%
Partial Least Squares Path Modeling (PLS-PM)
6%
Team Relationships
6%
Major Country
6%
Sport Spectators
6%
Football Spectators
6%
Specific Model
6%
Sports Teams
6%
Management Theory
6%
Final Model
6%
Germany
6%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
6%
Modeling Approach
6%
Two Dimensional
6%
Country-specific Differences
6%
Demographic Characteristics
6%
Chi-square Test
6%
Sport Management
6%
Sports Marketing
6%
Marketing Strategy
6%
