P. Huiszoon

Research activity per year

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2017
The development of a Fan-Relationship-Management-Framework: an extended abstract
Huiszoon, P., Martinent, G. & Bodet, G., 2017, Marketing at the confluence between entertainment and analytics. Developments in marketing science: Proceedings of the Academy of Marketing Science. Rossi, P. (ed.). Switzerland: Springer, Cham, p. 841-845
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Research output