A Circular Moonshot: Understanding field logic shifts and the influence of business models for sustainability on field change

L.E.D. DiVito, Erin Leitheiser, Charlotte Piller

Research output: Contribution to conferencePaperAcademic

Abstract

We aim to understand the interaction between shifting organizational field logics and field actors’ responses to reconcile logic plurality and maintain legitimacy through business model innovation. Drawing on a multimethod, longitudinal field study in the fashion industry, we traced how de novo and incumbent firms integrate circular logics in business models (for sustainability) and uncover how productive tensions in field logics lead to experimental spaces for business model innovation. Our findings showed a shift in the discourse on circular logic that diverted attention and resources from materials innovation (e.g. recycling) to business model innovation (e.g. circular business models). By juxtaposing the degree of field logic tension and the degree of business model innovation, we derive four types of business model hybridization responses that actors engaged in to maintain legitimacy – constrained, limited, integrated, and expanded. Our study generates new insights on business models for sustainability as vehicles for organizational field change.
Original languageEnglish
Publication statusPublished - Oct 2021
EventDRUID21 Conference - Copenhagen Business School, Copenhagen, Denmark
Duration: 18 Oct 202120 Oct 2021
Conference number: 42
https://conference.druid.dk/Druid/?confId=62

Conference

ConferenceDRUID21 Conference
Country/TerritoryDenmark
CityCopenhagen
Period18/10/2120/10/21
Internet address

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