A good reason to buy: justification drives the effect of advertising frames on impulsive socially responsible buying

Keyphrases

• Buying 100%
• Other-benefit 100%
• Socially Responsible 100%
• Impulse Buying 75%
• Self-benefit 75%
• Moral 25%
• Moral Justification 25%
• Advertise 25%
• Advertising Strategy 25%
• Deservingness 25%
• Impulse Buying Behavior 25%
• Competitive Position 25%
• Ethical Consumption 25%
• Corporate Social Responsibility Activity 25%

Social Sciences

• Moral Justification 100%
• Buying Behavior 50%
• Impulse Buying 50%
• Ethical Consumption 50%
• Advertising Strategy 50%
• Corporate Social Responsibility 50%

Economics, Econometrics and Finance

• Corporate Social Responsibility 100%
• Sustainable Consumption 100%
• Advertising Planning 100%