A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand

Johannes Meuer, L.E.D. Divito, Barbara Krugman,, Tao Yue

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	AESE 32 Anos a Ensinar com Casos
Editors	Manuel Dias Ferreira
Publisher	Edições AESE, Lisboa - Portugal
Publication status	Published - 2010

Cite this

@inbook{0db99084b57c443cb932de9a2c7c0abe,

title = "A Grand Entrance? Li Ning{\textquoteright}s Emergence as a Global, Chinese Brand",

keywords = "CEDIS",

author = "Johannes Meuer and L.E.D. Divito and Barbara Krugman, and Tao Yue",

year = "2010",

language = "English",

editor = "{Manuel Dias Ferreira}",

booktitle = "AESE 32 Anos a Ensinar com Casos",

publisher = "Edi{\c c}{\~o}es AESE, Lisboa - Portugal",

}