A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand

Johannes Meuer, L.E.D. Divito, Barbara Krugman,, Tao Yue

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationAESE 32 Anos a Ensinar com Casos
EditorsManuel Dias Ferreira
PublisherEdições AESE, Lisboa - Portugal
Publication statusPublished - 2010

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