| Original language | English |
|---|---|
| Title of host publication | AESE 32 Anos a Ensinar com Casos |
| Editors | Manuel Dias Ferreira |
| Publisher | Edições AESE, Lisboa - Portugal |
| Publication status | Published - 2010 |
A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand
Johannes Meuer, L.E.D. Divito, Barbara Krugman,, Tao Yue
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic