Adformatie – De Marketeer Van De Toekomst

Wilco Verdoold

Adformatie – De Marketeer Van De Toekomst

Translated title of the contribution: Adformatie – The Marketer Of The Future

Research output: Web publication or non-textual form › Web publication or website › Professional

Abstract

The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform content creation, market research, and strategic marketing processes. Marketers must also understand AI's limitations and contextualize its use to maintain human connections and interactions.

Translated title of the contribution	Adformatie – The Marketer Of The Future
Original language	Dutch
Publisher	Verdoold.com
Media of output	Online
Publication status	Published - 16 Apr 2024

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title = "Adformatie – De Marketeer Van De Toekomst",

abstract = "The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform content creation, market research, and strategic marketing processes. Marketers must also understand AI's limitations and contextualize its use to maintain human connections and interactions.",

keywords = "Marketing, AI, Sustainability, Generatieve AI, Duurzaamheid, Generative AI, Future perspective, Toekomstperspectief",

author = "Wilco Verdoold",

note = "Dit artikel verscheen eerder in de Adformatie: https://www.adformatie.nl/merkstrategie/wilco-verdoold-over-de-marketeer-van-de-toekomst uit Dossier Future branding. ",

year = "2024",

month = apr,

day = "16",

language = "Dutch",

volume = "2024",

publisher = "Verdoold.com",

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T1 - Adformatie – De Marketeer Van De Toekomst

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N1 - Dit artikel verscheen eerder in de Adformatie: https://www.adformatie.nl/merkstrategie/wilco-verdoold-over-de-marketeer-van-de-toekomst uit Dossier Future branding.

PY - 2024/4/16

Y1 - 2024/4/16

N2 - The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform content creation, market research, and strategic marketing processes. Marketers must also understand AI's limitations and contextualize its use to maintain human connections and interactions.

AB - The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform content creation, market research, and strategic marketing processes. Marketers must also understand AI's limitations and contextualize its use to maintain human connections and interactions.

KW - Marketing

KW - AI

KW - Sustainability

KW - Generatieve AI

KW - Duurzaamheid

KW - Generative AI

KW - Future perspective

KW - Toekomstperspectief

UR - https://www.adformatie.nl/merkstrategie/wilco-verdoold-over-de-marketeer-van-de-toekomst

M3 - Web publication or website

VL - 2024

PB - Verdoold.com

ER -

Adformatie – De Marketeer Van De Toekomst

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