Analysing unmet needs: business communication competencies required in multinational companies

Radek Swiecinski; Lea Gronostay

Analysing unmet needs: business communication competencies required in multinational companies

Radek Swiecinski, Lea Gronostay

Faculty of Business and Economics (FBE)

Research output: Contribution to conference › Paper › Professional

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Abstract

This research was conducted to update the content of the International Business Studies curriculum. The dynamically developing business environment, including the shift towards hybrid work, deepened the widely reported misalignment between business communication instruction and industry requirements. Thus, we resolved to discover what this misalignment entails and will present the employers’ unmet needs concerning recent graduates’ communication skills.

Original language	English
Number of pages	34
Publication status	Published - 17 Apr 2024
Event	International Association of Teachers of English as a Foreign Language (IATEFL) Conference and Exhibition - The Brighton Centre, Kings Road, Brighton, United Kingdom Duration: 16 Apr 2024 → 19 Apr 2024 Conference number: 57 https://www.iatefl.org/conference/iatefl2024-overview

Conference

Conference	International Association of Teachers of English as a Foreign Language (IATEFL) Conference and Exhibition
Abbreviated title	IATEFL
Country/Territory	United Kingdom
City	Brighton
Period	16/04/24 → 19/04/24
Internet address	https://www.iatefl.org/conference/iatefl2024-overview

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title = "Analysing unmet needs: business communication competencies required in multinational companies",

abstract = "This research was conducted to update the content of the International Business Studies curriculum. The dynamically developing business environment, including the shift towards hybrid work, deepened the widely reported misalignment between business communication instruction and industry requirements. Thus, we resolved to discover what this misalignment entails and will present the employers{\textquoteright} unmet needs concerning recent graduates{\textquoteright} communication skills. ",

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N2 - This research was conducted to update the content of the International Business Studies curriculum. The dynamically developing business environment, including the shift towards hybrid work, deepened the widely reported misalignment between business communication instruction and industry requirements. Thus, we resolved to discover what this misalignment entails and will present the employers’ unmet needs concerning recent graduates’ communication skills.

AB - This research was conducted to update the content of the International Business Studies curriculum. The dynamically developing business environment, including the shift towards hybrid work, deepened the widely reported misalignment between business communication instruction and industry requirements. Thus, we resolved to discover what this misalignment entails and will present the employers’ unmet needs concerning recent graduates’ communication skills.

KW - employability

KW - international business communication

KW - business communication skills

KW - business communication competencies

KW - business communication

KW - business English

UR - https://www.iateflconference.org/about-the-conference/past-future-conferences

M3 - Paper

Y2 - 16 April 2024 through 19 April 2024

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Analysing unmet needs: business communication competencies required in multinational companies

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Conference

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International Association of Teachers of English as a Foreign Language (IATEFL) Conference and Exhibition

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Analysing unmet needs: business communication competencies required in multinational companies

Abstract

Conference

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International Association of Teachers of English as a Foreign Language (IATEFL) Conference and Exhibition

Cite this