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Brand Positioning: Connecting Marketing Strategy and communications
Erik Kostelijk
, Karel Jan Alsem
AMSIB (CEDIS)
Research output
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Book/Report
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Book
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peer-review
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Keyphrases
Netherlands
100%
Marketing Strategy
100%
Marketing Communication
100%
Brand Positioning
100%
Universities of Applied Sciences
66%
Groningen
66%
Amsterdam
33%
Spain
33%
Dutch
33%
China
33%
France
33%
Italy
33%
International Case Studies
33%
Professional Experience
33%
Amsterdam School
33%
International Business
33%
Consumer Behaviour
33%
Associate Professor
33%
Undergraduate Students
33%
Teaching Experience
33%
Brand Identity
33%
Brand Value
33%
Value Compasses
33%
Postgraduate Students
33%
Brand Image
33%
Teaching Research
33%
Communication Behavior
33%
Brand Strategy
33%
Advanced Undergraduate
33%
Work Steps
33%
Operational Tools
33%
Operational Guidelines
33%
Academic Journals
33%
Marketing Professionals
33%
Lithuania
33%
Positioning Strategy
33%
Communication Professionals
33%
Effective Marketing
33%
Practical Exercises
33%
Strategic Marketing
33%
English Translation
33%
Strategic Guidelines
33%
Operational Techniques
33%
Teaching Professionals
33%
Identity Image
33%
Social Sciences
Marketing Strategy
100%
Marketing Communication
100%
Applied Science
66%
Dutch
33%
USA
33%
China
33%
Professional Experience
33%
Consumer Behavior
33%
Professional Communication
33%
International Business
33%
Teaching Research
33%
Brand Image
33%
Strategic Marketing
33%
Italy
33%
Case Study
33%
Spain
33%
Communication Behavior
33%