Abstract
We aim to understand the interaction between shifting organizational field logics and field actors’ responses to reconcile logic plurality and maintain legitimacy through business model innovation. Drawing on a multimethod, longitudinal field study in the fashion industry, we traced how de novo and incumbent firms integrate circular logics in business models (for sustainability) and uncover
how productive tensions in field logics lead to experimental spaces for business model innovation. Our findings showed a shift in the discourse on circular logic that diverted attention and resources from materials innovation (e.g. recycling) to business model innovation (e.g. circular business models). By juxtaposing the degree of field logic tension and the degree of business model innovation, we derive four types of business model hybridization responses that actors engaged in to maintain legitimacy – constrained, limited, integrated, and expanded. Our study generates new insights on business models for sustainability as vehicles for organizational field change. We make novel contributions to the literatures on organizational fields, business models for sustainability and business model innovation.
how productive tensions in field logics lead to experimental spaces for business model innovation. Our findings showed a shift in the discourse on circular logic that diverted attention and resources from materials innovation (e.g. recycling) to business model innovation (e.g. circular business models). By juxtaposing the degree of field logic tension and the degree of business model innovation, we derive four types of business model hybridization responses that actors engaged in to maintain legitimacy – constrained, limited, integrated, and expanded. Our study generates new insights on business models for sustainability as vehicles for organizational field change. We make novel contributions to the literatures on organizational fields, business models for sustainability and business model innovation.
Original language | English |
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Title of host publication | Sustainable business model challenges: Economic recovery and digital transformation |
Subtitle of host publication | conference proceedings |
Editors | L. Michelini, A. Minà, P. Alaimo Di Loro |
Publisher | LUMSA University |
Pages | 265-280 |
ISBN (Print) | 9791221011883 |
Publication status | Published - 2022 |
Event | New Business Models Conference Rome 2022: ustainable Business Model Challenges: Economic Recovery and Digital Transformation - hybrid, Rome, Italy Duration: 23 Jun 2022 → 24 Jun 2022 https://www.newbusinessmodels.org/ |
Conference
Conference | New Business Models Conference Rome 2022 |
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Abbreviated title | NBM |
Country/Territory | Italy |
City | Rome |
Period | 23/06/22 → 24/06/22 |
Internet address |