Circular Moonshots: The Influence of Business Models for Sustainability on Field Change

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

We aim to understand the interaction between shifting organizational field logics and field actors’ responses to reconcile logic plurality and maintain legitimacy through business model innovation. Drawing on a multimethod, longitudinal field study in the fashion industry, we traced how de novo and incumbent firms integrate circular logics in business models (for sustainability) and uncover how productive tensions in field logics lead to experimental spaces for business model innovation. Our findings showed a shift in the discourse on circular logic that diverted attention and resources from materials innovation (e.g. recycling) to business model innovation (e.g. circular business models). By juxtaposing the degree of field logic tension and the degree of business model innovation, we derive four types of business model hybridization responses that actors engaged in to maintain legitimacy – constrained, limited, integrated, and expanded. Our study generates new insights on business models for sustainability as vehicles for organizational field change.
Original languageEnglish
Title of host publicationAcademy of Management Proceedings
Place of PublicationBriarcliff Manor, NY 10510
PublisherAcademy of Management
Pages13141
Number of pages1
Volume2022
Edition1
DOIs
Publication statusPublished - Jul 2022

Fingerprint

Dive into the research topics of 'Circular Moonshots: The Influence of Business Models for Sustainability on Field Change'. Together they form a unique fingerprint.

Cite this