Corpi sportivi e pratiche di ben-essere. Il caso degli Urban Game a Bologna

Today, the progressive affirmation of the sporting body refers to a widespread culture transforming sport into a wider project. Its starting point is that sports and physical activity are privileged instruments to achieve wellbeing, understood as competences and action-oriented best practices (well-doing) involving in equal measure single subjects, communities and the environment. Within this framework, this paper analyze a recent Italian event – “Pie’ Veloci”, a urban game performed in Bologna in 2011 – through an integrated methodology between Ethnography and Communication Studies, arguing that ludic and sporting practices may lead to virtuous behaviors in communities. Indeed, urban games emerge as useful tools to promote socialization and engagement through the exploration and re-appropriation of urban spaces following the logic of best practices.