Corporate Reputation of Companies on Twitter Seen from a Sustainability Perspective

R. E. Loke; I. Zerouk

doi:10.1007/978-981-16-9272-7_42

Corporate Reputation of Companies on Twitter Seen from a Sustainability Perspective

R. E. Loke, I. Zerouk

Faculty of Business and Economics (FBE)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

84 Downloads (Pure)

Abstract

Corporate reputation is becoming increasingly important for firms; social media platforms such as Twitter are used to convey their message. In this paper, corporate reputation will be assessed from a sustainability perspective. Using sentiment analysis, the top 100 brands of the Netherlands were scraped and analyzed. The companies were registered in the sustainable industry classification system (SICS) to perform the analysis on an industry level. A semantic search tool called Open Semantic Desktop Search was used to filter through the data to find keywords related to sustainability and corporate reputation. Findings show that companies that tweet more often about corporate reputation and sustainability receive overall a more positive sentiment from the public.

Original language	English
Title of host publication	Marketing and Smart Technologies
Subtitle of host publication	Proceedings of ICMarkTech 2021
Editors	José Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović
Place of Publication	Singapore
Publisher	Springer
Pages	515-533
Volume	2
ISBN (Electronic)	9789811692727
ISBN (Print)	9789811692710
DOIs	https://doi.org/10.1007/978-981-16-9272-7_42
Publication status	Published - 2022
Event	The 2021 International Conference on Marketing and Technologies - Tenerife, Spain Duration: 2 Dec 2021 → 4 Dec 2021

Publication series

Name	Smart Innovation, Systems and Technologies
Publisher	Springer
Volume	280
ISSN (Print)	2190-3018
ISSN (Electronic)	2190-3026

Conference

Conference	The 2021 International Conference on Marketing and Technologies
Abbreviated title	ICMarkTech 2021
Country/Territory	Spain
City	Tenerife
Period	2/12/21 → 4/12/21

Access to Document

10.1007/978-981-16-9272-7_42

splnproc1703 IZ v2Author accepted manuscript (AAM), 377 KB

Handle.net

Persistent link

Cite this

Loke, R. E., & Zerouk, I. (2022). Corporate Reputation of Companies on Twitter Seen from a Sustainability Perspective. In J. Luís Reis, M. K. Peter, R. Cayolla, & Z. Bogdanović (Eds.), Marketing and Smart Technologies : Proceedings of ICMarkTech 2021 (Vol. 2, pp. 515-533). (Smart Innovation, Systems and Technologies; Vol. 280). Springer. https://doi.org/10.1007/978-981-16-9272-7_42

@inproceedings{905ae74aa35d46f5afa45716afd21282,

title = "Corporate Reputation of Companies on Twitter Seen from a Sustainability Perspective",

abstract = "Corporate reputation is becoming increasingly important for firms; social media platforms such as Twitter are used to convey their message. In this paper, corporate reputation will be assessed from a sustainability perspective. Using sentiment analysis, the top 100 brands of the Netherlands were scraped and analyzed. The companies were registered in the sustainable industry classification system (SICS) to perform the analysis on an industry level. A semantic search tool called Open Semantic Desktop Search was used to filter through the data to find keywords related to sustainability and corporate reputation. Findings show that companies that tweet more often about corporate reputation and sustainability receive overall a more positive sentiment from the public.",

keywords = "Corporate Reputation, Sustainability, Semantic Search",

author = "Loke, {R. E.} and I. Zerouk",

note = "{\textcopyright} 2022 The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. Paper in ICMarkTech 2021 conference proceedings (Vol. II). PDF is the Author Accepted Manuscript. ; The 2021 International Conference on Marketing and Technologies , ICMarkTech 2021 ; Conference date: 02-12-2021 Through 04-12-2021",

year = "2022",

doi = "10.1007/978-981-16-9272-7_42",

language = "English",

isbn = "9789811692710",

volume = "2",

series = "Smart Innovation, Systems and Technologies",

publisher = "Springer",

pages = "515--533",

editor = "{Lu{\'i}s Reis}, {Jos{\'e} } and Peter, {Marc K. } and Cayolla, {Ricardo } and Bogdanovi{\'c}, {Zorica }",

booktitle = "Marketing and Smart Technologies",

}

Loke, RE & Zerouk, I 2022, Corporate Reputation of Companies on Twitter Seen from a Sustainability Perspective. in J Luís Reis, MK Peter, R Cayolla & Z Bogdanović (eds), Marketing and Smart Technologies : Proceedings of ICMarkTech 2021. vol. 2, Smart Innovation, Systems and Technologies, vol. 280, Springer, Singapore, pp. 515-533, The 2021 International Conference on Marketing and Technologies , Tenerife, Spain, 2/12/21. https://doi.org/10.1007/978-981-16-9272-7_42

Corporate Reputation of Companies on Twitter Seen from a Sustainability Perspective. / Loke, R. E.; Zerouk, I.
Marketing and Smart Technologies : Proceedings of ICMarkTech 2021. ed. / José Luís Reis; Marc K. Peter; Ricardo Cayolla; Zorica Bogdanović. Vol. 2 Singapore: Springer, 2022. p. 515-533 (Smart Innovation, Systems and Technologies; Vol. 280).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Corporate Reputation of Companies on Twitter Seen from a Sustainability Perspective

AU - Loke, R. E.

AU - Zerouk, I.

PY - 2022

Y1 - 2022

N2 - Corporate reputation is becoming increasingly important for firms; social media platforms such as Twitter are used to convey their message. In this paper, corporate reputation will be assessed from a sustainability perspective. Using sentiment analysis, the top 100 brands of the Netherlands were scraped and analyzed. The companies were registered in the sustainable industry classification system (SICS) to perform the analysis on an industry level. A semantic search tool called Open Semantic Desktop Search was used to filter through the data to find keywords related to sustainability and corporate reputation. Findings show that companies that tweet more often about corporate reputation and sustainability receive overall a more positive sentiment from the public.

AB - Corporate reputation is becoming increasingly important for firms; social media platforms such as Twitter are used to convey their message. In this paper, corporate reputation will be assessed from a sustainability perspective. Using sentiment analysis, the top 100 brands of the Netherlands were scraped and analyzed. The companies were registered in the sustainable industry classification system (SICS) to perform the analysis on an industry level. A semantic search tool called Open Semantic Desktop Search was used to filter through the data to find keywords related to sustainability and corporate reputation. Findings show that companies that tweet more often about corporate reputation and sustainability receive overall a more positive sentiment from the public.

KW - Corporate Reputation

KW - Sustainability

KW - Semantic Search

UR - https://www.icmarktech.org/index.php/en/proceedings

U2 - 10.1007/978-981-16-9272-7_42

DO - 10.1007/978-981-16-9272-7_42

M3 - Conference contribution

SN - 9789811692710

VL - 2

T3 - Smart Innovation, Systems and Technologies

SP - 515

EP - 533

BT - Marketing and Smart Technologies

A2 - Luís Reis, José

A2 - Peter, Marc K.

A2 - Cayolla, Ricardo

A2 - Bogdanović, Zorica

PB - Springer

CY - Singapore

T2 - The 2021 International Conference on Marketing and Technologies

Y2 - 2 December 2021 through 4 December 2021

ER -

Corporate Reputation of Companies on Twitter Seen from a Sustainability Perspective

Abstract

Publication series

Conference

Access to Document

Handle.net

Other files and links

Fingerprint

Cite this