Corporate reputation of companies on Twitter seen from a susainability perspective

R.E. Loke, I. Zerouk

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Corporate reputation is becoming increasingly important for firms; social media platforms such as Twitter are used to convey their message. In this paper, corporate reputation will be assessed from a sustainability perspective. Using sentiment analysis, the top 100 brands of the Netherlands were scraped and analyzed. The companies were registered in the sustainable industry classification system (SICS) to perform the analysis on an industry level. A semantic search tool called Open Semantic Desktop Search was used to filter through the data to find keywords related to sustainability and corporate reputation. Findings show that companies that tweet more often about corporate reputation and sustainability receive overall a more positive sentiment from the public.
Original languageEnglish
Title of host publication2021 International Conference on Marketing and Technologies proceedings
Publication statusPublished - 15 Mar 2022

Publication series

NameSmart Innovation, Systems and Technologies
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026


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