Corporate reputation through the eyes of social responsibility in the fashion industry

Corporate social responsibility (CSR) has become an integral part of modern business. Where a few years ago it was still a theme at a limited group of companies, it is now a strong part of many organisations and stakeholders. Socially responsible business practices are often cited to ensure a company's continued success in the future. After all, businesses must adopt more environmentally friendly and moral practices. That's important for the long-term health of the planet as well as the business. A company's reputation and standing in the market may both benefit from sustainable and ethical business practices. Companies that are honest and upfront with their consumers and stakeholders about their commitment to sustainable and equitable business practices are more likely to foster trusting, long-term partnerships. Organizations that are trusted by their most important constituencies have made substantial investments in CSR through open lines of communication. The impact of CSR on the corporate reputation (CR) of an organisation differs from industry to industry. Whether there is a direct relation between CSR and product and service quality, as a proxy for CR, in the fashion industry, an industry that struggles with implementing responsible practices due to the increasing consumerism in the world, was not yet found in the literature. We have found in a dataset at company level that we mined online that the logical relationship is respectively negative for fast and positive for slow fashion industry.