Critical meme reader II: memetic tacticality

Chloë Arkenbout (Editor), Laurence Scherz (Editor)

Research output: Book/ReportBookAcademic

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The (political) power of memes has moved beyond virtual images. The distinction between the virtual and ‘real life’ no longer applies, or perhaps was never really there. Their effects (or should we say affects?) are moving through digital infrastructures, policy, regulations and bodies. If memes are used as a tool by the alt-right to mobilize people to storm the Capitol and play a substantial role in the Ukrainian war, can they also be used by the left to spark a revolution, as memetic warfare is more immediate and accessible than real-life demonstrations? What kind of labor would that require? What kind of tools and principles would we need? And what if memetic logics of spreading information were applied to spread progressive ideas for a possible future?
Original languageEnglish
Place of PublicationAmsterdam
PublisherInstitute of Network Cultures
Number of pages329
ISBN (Electronic) 9789492302915
ISBN (Print)9789492302908
Publication statusPublished - 2022

Publication series

NameINC reader
Publisherinstitute of Network Cultures


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