Cross-border e-commerce in Scandinavia: opportunities & challenges

Sjoukje Goldman, Sara Lone, Anne Gommers

Research output: Web publication or non-textual formWeb publication or websiteProfessional


The Scandinavian e-commerce market is growing exponentially. Denmark, Norway, and Sweden were all ranked in the top 10 of cross-border countries. This is an annual ranking of the best 16 European countries in cross-border online shopping by CBCommerce. These countries are thus of high interest for e-retailers to expand to. Furthermore, these countries are frontrunners leading the way for the rest of Europe in technology and sustainability. But what is important to know about these countries?
Original languageEnglish
PublisherCross-border magazine
Media of outputOnline
Publication statusPublished - 3 Dec 2021


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