Developing Data Driven Business Models for Interactive Media Companies

Timber Haaker, Wouter Groot, Erik Hekman

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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The growing availability of data offers plenty of opportunities for data driven innovation of business models for SMEs like interactive media companies. However, SMEs lack the knowledge and processes to translate data into attractive propositions and design viable data-driven business models. In this paper we develop and evaluate a practical method for designing data driven business models (DDBM) in the context of interactive media companies. The development follows a design science research approach. The main result is a step-by-step approach for designing DDBM, supported by pattern cards and game boards. Steps consider required data sources and data activities, actors and value network, revenue model and implementation aspects. Preliminary evaluation shows that the method works as a discussion tool to uncover assumptions and make assessments to create a substantiated data driven business model.
Original languageEnglish
Title of host publicationThe ISPIM Innovation Conference
Subtitle of host publicationCelebrating Innovation: 500 Years Since daVinci, Florence, Italy on 16-19 June 2019
Place of PublicationFlorence
Publication statusPublished - 16 Jun 2019
Event30th ISPIM Innovation Conference: Celebrating Innovation - 500 Years Since Da Vinci - Florence, Italy
Duration: 16 Jun 201919 Jun 2020


Conference30th ISPIM Innovation Conference


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