Abstract
The growing availability of data offers plenty of opportunities for data driven innovation of business models for SMEs like interactive media companies. However, SMEs lack the knowledge and processes to translate data into attractive propositions and design viable data-driven business models. In this paper we develop and evaluate a practical method for designing data driven business models (DDBM) in the context of interactive media companies. The development follows a design science research approach. The main result is a step-by-step approach for designing DDBM, supported by pattern cards and game boards. Steps consider required data sources and data activities, actors and value network, revenue model and implementation aspects. Preliminary evaluation shows that the method works as a discussion tool to uncover assumptions and make assessments to create a substantiated data driven business model.
Original language | English |
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Title of host publication | The ISPIM Innovation Conference |
Subtitle of host publication | Celebrating Innovation: 500 Years Since daVinci, Florence, Italy on 16-19 June 2019 |
Place of Publication | Florence |
Pages | 1-8 |
Publication status | Published - 16 Jun 2019 |
Event | 30th ISPIM Innovation Conference: Celebrating Innovation - 500 Years Since Da Vinci - Florence, Italy Duration: 16 Jun 2019 → 19 Jun 2020 |
Conference
Conference | 30th ISPIM Innovation Conference |
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Country/Territory | Italy |
City | Florence |
Period | 16/06/19 → 19/06/20 |