Original language | English |
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Title of host publication | Global Marketing Conference Singapore |
Publication status | Published - Jul 2014 |
Does the Glue Value of fashion brands translate into their flagship stores? An exploratory study on the relationship between strategic branding and retailing
M.R.H. Mossinkoff, Korinna Nobbs
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review