Does the Glue Value of fashion brands translate into their flagship stores? An exploratory study on the relationship between strategic branding and retailing

M.R.H. Mossinkoff, Korinna Nobbs

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationGlobal Marketing Conference Singapore
Publication statusPublished - Jul 2014

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