| Original language | English |
|---|---|
| Title of host publication | Global Marketing Conference Singapore |
| Publication status | Published - Jul 2014 |
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Does the Glue Value of fashion brands translate into their flagship stores? An exploratory study on the relationship between strategic branding and retailing
- M.R.H. Mossinkoff
- , Korinna Nobbs
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review