TY - JOUR
T1 - Entrepreneurial orientation and its effect on sustainability decision tradeoffs
T2 - the case of sustainable fashion firms
AU - DiVito, L.
AU - Bohnsack, R.
PY - 2017/9/1
Y1 - 2017/9/1
N2 - We examined the entrepreneurial orientation and sustainability orientation, a persistent and conflicting duality, of sustainable entrepreneurs and their evaluation of competing priorities in sustainability decision making. We conducted an exploratory, mixed-method study of 24 sustainable fashion firms and collected data through structured surveys and rich in-depth interviews. Through our inductive and deductive analysis, we derive three sustainability decision making profiles (singular, flexible and holistic) with distinct prioritization logic (nested, ordered and aligned, respectively). We find different configurations of entrepreneurial orientation correspond to the sustainability decision making profiles. We extend the literature by showing how the reflexivity of entrepreneurial orientation interacts with sustainability orientation.
AB - We examined the entrepreneurial orientation and sustainability orientation, a persistent and conflicting duality, of sustainable entrepreneurs and their evaluation of competing priorities in sustainability decision making. We conducted an exploratory, mixed-method study of 24 sustainable fashion firms and collected data through structured surveys and rich in-depth interviews. Through our inductive and deductive analysis, we derive three sustainability decision making profiles (singular, flexible and holistic) with distinct prioritization logic (nested, ordered and aligned, respectively). We find different configurations of entrepreneurial orientation correspond to the sustainability decision making profiles. We extend the literature by showing how the reflexivity of entrepreneurial orientation interacts with sustainability orientation.
KW - Ecopreneurship
KW - Entrepreneurial orientation
KW - Environmental entrepreneurship
KW - Social entrepreneurship
KW - Sustainability trade-offs
KW - Sustainable entrepreneurship
UR - http://www.scopus.com/inward/record.url?scp=85020171047&partnerID=8YFLogxK
U2 - 10.1016/j.jbusvent.2017.05.002
DO - 10.1016/j.jbusvent.2017.05.002
M3 - Article
AN - SCOPUS:85020171047
SN - 0883-9026
VL - 32
SP - 569
EP - 587
JO - Journal of Business Venturing
JF - Journal of Business Venturing
IS - 5
ER -