Entrepreneurs must reflect on their sales role and get into action! Especially during Covid-19

Research output: Non-textual form & short web contentWeb publication/siteProfessional

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Abstract

This article presents seven actions to owner-managers of SMEs about what they should do on the sales side to get their companies and their customers through the crisis. The overarching theme is not to wait but to get into action!
Original languageEnglish
PublisherThe European Business Review
Media of outputOnline
Publication statusPublished - 3 Jun 2021

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