Exploring Corporate Reputation based on Sentiment Polarities That Are Related to Opinions in Dutch Online Reviews

R.E. Loke-, Joël Vergeer

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

This research demonstrates the power and robustness of the vocabulary method by Hernández-Rubio et al. (2019) for aspect extraction from online review data. We showcase that this algorithm not only works on the English language based on the CoreNLP toolkit, but also extend it on the Dutch language, specifically with aid of the Frog toolkit. Results on sampled datasets for three different retailers show that it can be used to extract fine-grained aspects that are relevant to acquire corporate reputation insights.
Original languageEnglish
Title of host publicationProceedings of the 11th International Conference on Data Science, Technology and Applications
Pages423-431
Volume1
ISBN (Electronic)978-989-758-583-8
Publication statusPublished - 2022

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