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Framers: Wat mensen beter kunnen dan computers: Artificial intelligence wordt steeds 'slimmer', maar wij mensen hebben een geheim: wij kunnen framen.

Translated title of the contribution: Framers: What humans can do better than computers: Artificial intelligence is getting 'smarter', but we humans have a secret: we can frame.

Research output: Web publication or non-textual form › Web publication or website › Professional

Abstract

Dit boek is vooral relevant voor marketeers die verder willen kijken dan winstmaximalisatie. Bij meervoudige waardecreatie is het bewust gebruiken van frames een interessante manier om vanuit meerdere perspectieven te analyseren en beslissen.
Translated title of the contributionFramers: What humans can do better than computers: Artificial intelligence is getting 'smarter', but we humans have a secret: we can frame.
Original languageDutch
Place of PublicationWoerden
PublisherMarketingfacts
Media of outputOnline
Publication statusPublished - 6 Apr 2023

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