From user insights to evidence-based strategy selection: designing for behaviour change with the behavioural lenses approach

Sander Hermsen, Dirk Ploos van Amstel, Tim Van Eijl, Reint Jan Renes

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Abstract

This workshop provides participants with the opportunity to familiarise themselves with the Behavioural Lenses Toolkit. This toolkit supports designers in using theory from the behavioural sciences to inform their work. The workshop consists of an introduction to the toolkit and a couple of hands-on exercises in which we will demonstrate and try out the toolkit in establishing use (r) contexts in behavioural design projects. Furthermore, we will try out a new prototype tool that supports making an evidence-based transition from user insights to behavioural change strategies.
Original languageEnglish
Pages (from-to)2179-2183
JournalThe Design Journal
Volume22
Issue numbersup1
DOIs
Publication statusPublished - 1 Apr 2019
EventRunning with Scissors: 13th International Conference of the European Academy of Design, University of Dundee - Dundee, United Kingdom
Duration: 10 Apr 201912 Apr 2019

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