Abstract
Metaphors are not only a powerful tool in the hands of a poet; they are also powerful in the hands of a designer. In this paper we examine (1) several intentions behind metaphor conception and selection, and (2) consider various ways a product metaphor can be designed. Whereas both classifications emphasise the enormous potential metaphors have, we will also attempt to describe the risks and pitfalls associated with their use. It takes a careful hand to design a good product metaphor.
Original language | English |
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Pages (from-to) | 196-217 |
Number of pages | 22 |
Journal | Design Studies |
Volume | 40 |
DOIs | |
Publication status | Published - 1 Sep 2015 |
Externally published | Yes |