Harness the Power of a Fluid Identity with 3 Simple Strategies: Deregulation & Disinformation

Marloes de Valk

Research output: Web publication or non-textual formWeb publication or websiteAcademic

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Don’t mind me while I drive through your neighborhood taking photo’s of your house, gathering your emails, passwords and other private information from your wifi network. It’s nothing personal, I’m doing it to everyone, in every street, in over 30 countries. Perhaps you can also excuse me while I give access to data you and your friends shared with me and each other, to individuals and companies I have no relation to or control over at all, and while leaking your data, again it’s nothing personal, I’m doing it to 87 million others, you probably won’t mind me showing you and 126 million others some political disinformation, there’s an election coming and I could really use the money. It’s not as if we don’t know each other, I’ve been following your every move online for years now, and it’s no secret that I’m worth hundreds of billions because I sell access to you, promising my customers influence over your voting and purchasing behavior. I’ve got power. Monopolies are rare lol. If all this makes you uncomfortable, you can always cut ties with me and everyone you work and communicate online with, but what would that solve? Your friends are totally oversharing…
Original languageEnglish
Place of PublicationAmsterdam
PublisherInstitute of Network Cultures
Media of outputOnline
Publication statusPublished - 24 Sept 2019


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