How good are health care companies at branding?

K.J. Alsem; E.J. Kostelijk

How good are health care companies at branding?

K.J. Alsem
, E.J. Kostelijk

Research output: Contribution to conference › Paper › Academic

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Original language	English
Pages	11-19
Number of pages	9
Publication status	Published - 2015
Event	Understanding Small Enterprises Conference 2015: A Healthy Working Life in a Healthy Business - Groningen, Netherlands Duration: 21 Oct 2015 → 23 Oct 2015

Conference

Conference	Understanding Small Enterprises Conference 2015
Abbreviated title	USE Conference 2015
Country/Territory	Netherlands
City	Groningen
Period	21/10/15 → 23/10/15

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https://research.hanze.nl/nl/publications/how-good-are-health-care-companies-at-branding

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Cite this

@conference{f458ae245343406f8ea55a7800eef7d2,

title = "How good are health care companies at branding?",

keywords = "use conferentie, marketing, gezondheidszorg, Nederland, use conference, health care, Netherlands",

author = "K.J. Alsem and E.J. Kostelijk",

year = "2015",

language = "English",

pages = "11--19",

note = "Understanding Small Enterprises Conference 2015 : A Healthy Working Life in a Healthy Business, USE Conference 2015 ; Conference date: 21-10-2015 Through 23-10-2015",