@inproceedings{24e05b86903941ed892396930581df4a,
title = "How location-based message characteristics lead to message value and store visit attitudes: An empirical study",
keywords = "location-based message, message value, personalization, location congruency, privacy concern, intrusiveness",
author = "Tibert Verhagen and Selmar Meents and Jani Merikivi and Jesse Weltevreden and Anne Moes",
note = "Extended abstract. ; Oxford Retail Futures Conference 2019, OXIRM ; Conference date: 10-12-2019 Through 10-12-2019",
year = "2019",
month = dec,
day = "10",
language = "English",
booktitle = "Proceedings of the Oxford Retail Future Conference 2019, University of Oxford, Sa{\"i}d Business School",
}