How location-based message characteristics lead to message value and store visit attitudes: An empirical study

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

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Original languageEnglish
Title of host publicationProceedings of the Oxford Retail Future Conference 2019, University of Oxford, Saïd Business School
Place of PublicationOxford
Number of pages8
Publication statusPublished - 10 Dec 2019
EventOxford Retail Futures Conference 2019 - Oxford, United Kingdom
Duration: 10 Dec 201910 Dec 2019


ConferenceOxford Retail Futures Conference 2019
Abbreviated titleOXIRM
Country/TerritoryUnited Kingdom

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