How location-based message characteristics lead to message value and store visit attitudes: An empirical study

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

60 Downloads (Pure)
Original languageEnglish
Title of host publicationProceedings of the Oxford Retail Future Conference 2019, University of Oxford, Saïd Business School
Place of PublicationOxford
Number of pages8
Publication statusPublished - 10 Dec 2019
EventOxford Retail Futures Conference 2019 - Oxford, United Kingdom
Duration: 10 Dec 201910 Dec 2019

Conference

ConferenceOxford Retail Futures Conference 2019
Abbreviated titleOXIRM
CountryUnited Kingdom
CityOxford
Period10/12/1910/12/19

Cite this