Human and Non-Human Actors in The Gestation Process of Entrepreneurial Opportunities

R.A. Martina, Yverna Huang

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There is a plurality in the conceptualizations of entrepreneurial opportunities. Yet these conceptualizations lack construct clarity, and there is a need for a more interactive perspective that also recognizes the role of non-human actors. We address these omissions and present a new model of the gestation of entrepreneurial opportunities using the Actor-Network Theory (ANT). We show that the interaction between the actors is initiated with the conception of the new venture idea; that non-human actors can have an effect on how opportunities are (not) exploited; and that entrepreneurs simultaneously apply both actions related to discovery and creation.
Original languageEnglish
Number of pages44
Publication statusPublished - 15 Nov 2017
EventRENT XXXI: Relevance in Entrepreneurship Research - Lund University, Lund, Sweden
Duration: 15 Nov 201717 Nov 2017


ConferenceRENT XXXI
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