Innovating digitally for services: A review of innovation process literature focused on digital innovation and service innovation

While literature and practice acknowledge the potential of service innovation as well as digitally enabled innovation processes, the diverse innovation process literature lacks a process model which combines these two aspects. This systematic literature review aims at filling this gap by analysing innovation process theories and approaches with a specific focus on service and digital innovation. 25 conceptualisations of innovation processes were distilled and analysed in detail to present a ‘digital innovation process for services’ model which includes steps on three levels. Consequently, this literature review expands the current state-of-research and acts as the groundwork for further innovation research projects.