Living/re-living: nowness & memory in the mediated experience of events

Aiming to re-conceptualize liveness in the social media era, this paper explores the temporality of liveness within the lived experience and media practices of cultural events. Through qualitative analysis of extensive interview material, diaries and media content from three very different Dutch case studies - Oerol Festival 2017, Serious Request 2017, and Pride Amsterdam 2018 – it will shed light on the participants’ experience of ‘time’ within the spatio-temporal proximity of these mediated ‘live’ events.As liveness is mediated attendance to events, the experience of the moment - the ‘now’ of the event - is always accompanied with the awareness of a variety of other moments in time: the moment that your friend watches your Facebook live stream; the algorithmic time that makes your post pop up on Instagram; the moment that you see the photo while back at work and remember the fun you had. As we are skillful media users and knowledgeable participants in event-spheres (Volkmer & Deffner, 2010), the experience of a live moment therein is blended with the idea of re-living it at a later time. Nowness and memory are intertwined as we create mediated memories that enact both future and past, the community and the self (Van Dijck, 2004). In this paper I argue that the prominence of live digital technologies within our deeply mediatized (Couldry & Hepp, 2017) society has made navigating event-spheres a very complex and layered temporal experience, a struggle between living and re-living moments that appear to us as current due to an interplay of immediacy and affinity.