TY - JOUR
T1 - Making online products more tangible
T2 - the effect of product presentation formats on product evaluations
AU - Verhagen, Tibert
AU - Vonkeman, Charlotte
AU - van Dolen, Willemijn
PY - 2016/7/18
Y1 - 2016/7/18
N2 - Although several studies have looked at the effects of online product presentations on consumer decision making, no study thus far has considered a potential key factor in online product evaluations: tangibility. The present study aims at filling this gap by developing and testing a model that relates different online product presentation formats to the three-dimensional concept of product tangibility. We test how the three tangibility dimensions influence perceived diagnosticity and, eventually, online purchase intentions.
AB - Although several studies have looked at the effects of online product presentations on consumer decision making, no study thus far has considered a potential key factor in online product evaluations: tangibility. The present study aims at filling this gap by developing and testing a model that relates different online product presentation formats to the three-dimensional concept of product tangibility. We test how the three tangibility dimensions influence perceived diagnosticity and, eventually, online purchase intentions.
U2 - 10.1089/cyber.2015.0520
DO - 10.1089/cyber.2015.0520
M3 - Article
SN - 2152-2715
VL - 19
SP - 460
EP - 464
JO - Cyberpsychology, behavior, and social networking
JF - Cyberpsychology, behavior, and social networking
IS - 7
ER -