Making online products more tangible: the effect of product presentation formats on product evaluations

Tibert Verhagen, Charlotte Vonkeman, Willemijn van Dolen

Research output: Contribution to journalArticleAcademicpeer-review

17 Citations (Scopus)
1 Downloads (Pure)

Abstract

Although several studies have looked at the effects of online product presentations on consumer decision making, no study thus far has considered a potential key factor in online product evaluations: tangibility. The present study aims at filling this gap by developing and testing a model that relates different online product presentation formats to the three-dimensional concept of product tangibility. We test how the three tangibility dimensions influence perceived diagnosticity and, eventually, online purchase intentions.
Original languageEnglish
Pages (from-to)460-464
Number of pages5
JournalCyberpsychology, behavior, and social networking
Volume19
Issue number7
DOIs
Publication statusPublished - 18 Jul 2016

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