Abstract
The article from Managementboek reviews "Marketing in de nieuwe economie" and highlights it as a practical guide for navigating modern marketing challenges. The book emphasizes understanding digital transformations and adapting marketing strategies to meet new consumer behaviors and technological advancements. It provides actionable insights, real-world examples, and a clear roadmap for marketers to innovate and succeed in the evolving market landscape. The review praises the book for its relevance and applicability to today's economic environment.
| Translated title of the contribution | Marketing in the New Economy - a good start: Book Review of 'Marketing in the New Economy' by Marco Kuijten |
|---|---|
| Original language | Dutch |
| Place of Publication | Rotterdam |
| Publisher | Managementboek |
| Media of output | Online |
| Publication status | Published - 24 Mar 2023 |